Wyoming Premium Heifer Program

A new management and marketing program will help agriculture producers add value to their livestock and provide potential buyers with a source of females of known production practices and genetics. The Wyoming Premium Heifer Program was created to help develop and market a source of quality, commercial replacement heifer calves and bred heifers that are produced and managed under a set of standard guidelines to meet the requirements of producers nationally. The program was developed by the University of Wyoming Department of Animal Science and the Wyoming Business Council’s Agribusiness Division. John Henn, Wyoming Business Council Livestock and Meat Program manager, said the program will assure buyers across the country that certified animals are managed, raised, and bred in accordance to the national requirements.
“The next few years will see a very high demand for heifers from several segments of the industry, creating a great marketing opportunity for cow-calf producers in the state,” said Henn. “The Wyoming Premium Heifer Program will provide the ability for producers to create and capture that added value sought by buyers across the country.” Henn said many producers in Wyoming are currently using these management practices with their heifers and would qualify.