Sweetwater County officials hope this year's National High School Finals Rodeo brings more than $8 million to the local economy. The rodeo began this week with nearly 1,500 cowboys and cowgirls from high schools around the nation competing. The rodeo is being held at the Sweetwater Events Complex. Events Complex marketing director Chad Banks says the rodeo participants are just a tip of the iceberg when determining the economic impact to the businesses and the community. He says that each rodeo participant results in an average of about four people visiting the area. Restaurants, gas stations and grocery stores tend to do very well during the rodeo week. Last year, the rodeo brought in close to $7.5 million into the local economy.
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