Wyoming has been chosen as the testing ground for a General Electric Company project to increases global access to breast cancer screening and care. The program was launched on Friday in Rock Springs at the 17th Annual Cowboys Against Cancer Roundup. The “Wyoming Women First” program is part of a $1 billion worldwide GE commitment, according to company officials. GE officials and partners aim to provide mammograms for 25,000 Wyoming women in a state that, because of its rural population, consistently ranks below the national average for screening rates. The effort will include a mobile mammography unit and extensive social and digital media outreach. The aim is to define a new model for rural access that could be replicated in other states. GE hopes to increase the breast cancer screening rate in Wyoming from 67 percent for women older than 40 to closer to the national average, which is 76 percent.
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