The hotel and motel occupancy rate in Sweetwater County in 2011 rose by 7% over the previous year. Sweetwater County Travel and Tourism Board Executive Director Jenissa Bartlett says a media campaign last year worked to promote Sweetwater County in Salt Lake City and Denver. The campaign marketed Sweetwater County as a stop along the way to national parks. Other marketing efforts include creating a convention and sporting event recruitment committee to help draw visitors to the area and bringing travel writers in for tours.
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